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Hey, sorry to bump an old thread, just posting here to help anyone who goes looking for help in the future.

The correct syntax would be:

{say g}

I believe when you are adding curly brackets around the variable name, you're just unnecessarily adding a nested code block for Bitsy to process. Probably doesn't hurt anything, but will save you time writing less characters.

I wrote up a tutorial about Bitsy Variables that should cover most basics like this:

https://ayolland.itch.io/trevor/devlog/29520/bitsy-variables-a-tutorial