I meant outside of jams
Viewing post in Is it legal if I promote my game during voting period
Outside of jams you're competing with an endless stream of content. I recently heard a good talk on YouTube Making Games That Stand Out and Survive where Nick Popovich (one of the guys behind Slimerancher if you know that) gives tips on how to get noticed. You might want to give it a listen it's an hour long, but very entertaining.