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Steam is a pain (for many) so GOG (good old game) would be a decent alternative. 

GOG is offering for all games it hosts: 

- free Steam code

- DRM free download

- auto update (if supported by the app)

- no additional software intermediary needed

- honest payment options

I wish GoG was as good as they paint it. We haven't had much luck there

Good to hear that you investigate alternative routes. 

I would for commercial reasons evaluate if a direct download (from your own website, cutting out the middle man) like factorio does would not be more profitable - by the same time binding the developer and user more tightly together. 

Anyhow - I would also try to brush up your Forum as this seems to be little visited as its a little rusty in approach- besides_ I get lost by different names given using RoI and Project Automata on different websites for the same product - you MUST stay with only one for corporate identity  reasons - - my 2 cents.

Agree. Next week the old site will be vanquished, and from the ashes the new one shall arise

Excellently quoted - lyric at its finest :-)