Hi! Nice game. First endless runner I've seen so that was a nice change of pace.  Nice retro pixel art and music feel. Loved the music - did you make it or was it free somewhere...? Either way nice pick/great job!

I don't see a "karma" number/score anywhere - even though it's on your screenshot. Is it supposed to be there? I played a bunch of times (49 high score!) to try and see what happens if you get too many hell coins but I couldn't tell...  It was also pretty impossible to not get most of them, so I didn't really have much to go off for comparison. I wish your description had a bit more info so I knew what was happening "in the background." Does it make you speed up if you get too many (karma too low)? Or is that just how the game plays regardless? The music seems to have sound effects that make it sound like something "Bad" just happened. It took a few games plays to see it was just the music. I thought it was a sound effect letting me know something had happened based on how much karma I had lost or something like that. Like I lost a punch of points because my karma dropped too low. I played again and watched my score to see, but that wasn't it. So yeah... not really sure what is actually happening in the game. As such... I can't really see the theme in your game.

Also is there an end? I would guess "Endless runner" means, no. no end. just go as long as you can, point being to try to get a higher and higher score. Just curious. I probably would've played longer/more if I had known whether anything else was going to happen eventually. An ending, a  different round, stats of how you did and what the karma was all about/how you were effected, etc. 

Is it randomly generated or did you make the entire thing specifically as it is? I can't get passed one part without landing on the spikes after jumping, no matter what I do.  Also, the parts that have a block on the platform right after spikes allow me to be "caught" at the edge so I don't fall in ;p 

It might also be cool if the screen keeps moving even when you're stuck on a platform and squishes you so you can't just hang out there indefinitely lol it would add some urgency.

Good job! I had fun playing :)

UPDATE: I like to play and leave my thoughts before reading other people's comments so they don't..."influence" me... so I get an unadulterated first experience with the game. So now that I read them and saw you ask if + or -10 karma was reached I went back and played again. I saw a character change at +10. Cool! I also died immediately after lol I also see - as I said above - that you DO die if "stuck" too long. I was trying to manually add up my score after hitting a bunch of both kinds of coins before moving on again and it went to the retry screen ;p A karma counter would be really helpful... Also, I can't jump over a coin no matter how I try. Really frustrating trying to get to -10. I can't seem to achieve that. ( maybe with longer game play/accidentally, but it is hurting my brain trying to keep track of my karma score manually LOL)

Good simple take on an endless runner.  Did you make the music yourself?  It was pretty catchy.

Awesome work with the procedural generation, and the sound effects were well executed. Good job, Cheese Head!!

Loved the concept & physics! Great game:)