𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝒉𝒂𝒔 𝒈𝒓𝒐𝒘𝒏 𝒆𝒙𝒑𝒐𝒏𝒆𝒏𝒕𝒊𝒂𝒍𝒍𝒚 𝒕𝒐 𝒃𝒆𝒄𝒐𝒎𝒆 𝒕𝒉𝒆 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎 𝒐𝒇 𝒄𝒉𝒐𝒊𝒄𝒆 𝒇𝒐𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒂𝒏𝒅 𝒔𝒐𝒄𝒊𝒂𝒍 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒐𝒏𝒔. 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒆𝒓𝒔 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒕𝒉𝒆 𝒆𝒙𝒕𝒆𝒏𝒕 𝒕𝒐 𝒘𝒉𝒊𝒄𝒉 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝒇𝒐𝒍𝒍𝒐𝒘𝒆𝒓𝒔 𝒄𝒂𝒏 𝒕𝒊𝒑 𝒕𝒉𝒆 𝒔𝒄𝒂𝒍𝒆𝒔 𝒐𝒇 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏. 𝑨𝒔 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒐𝒓𝒔 𝒇𝒐𝒄𝒖𝒔 𝒐𝒏 𝒆𝒙𝒑𝒆𝒏𝒔𝒊𝒗𝒆 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔, 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒔𝒏𝒂𝒕𝒄𝒉 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆𝒊𝒓 𝒋𝒂𝒘𝒔 𝒘𝒊𝒕𝒉 𝒂 𝒇𝒓𝒆𝒆 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚- 𝒚𝒐𝒖 𝒐𝒏𝒍𝒚 𝒏𝒆𝒆𝒅 𝒕𝒐 𝒈𝒂𝒊𝒏 𝒎𝒂𝒏𝒚 𝒄𝒓𝒆𝒅𝒊𝒃𝒍𝒆 𝒇𝒐𝒍𝒍𝒐𝒘𝒆𝒓𝒔. 𝑻𝒂𝒍𝒆𝒏𝒕𝒆𝒅 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝒍𝒐𝒐𝒌𝒊𝒏𝒈 𝒇𝒐𝒓 𝒂 𝒃𝒊𝒈 𝒃𝒓𝒆𝒂𝒌 𝒂𝒏𝒅 𝒑𝒆𝒓𝒔𝒐𝒏𝒔 𝒔𝒆𝒆𝒌𝒊𝒏𝒈 𝒕𝒐 𝒖𝒑𝒈𝒓𝒂𝒅𝒆 𝒕𝒉𝒆𝒊𝒓 𝒔𝒐𝒄𝒊𝒂𝒍 𝒆𝒔𝒕𝒆𝒆𝒎 𝒄𝒂𝒏 𝒂𝒍𝒔𝒐 𝒃𝒆𝒏𝒆𝒇𝒊𝒕 𝒇𝒓𝒐𝒎 𝒇𝒓𝒆𝒆 𝒇𝒐𝒍𝒍𝒐𝒘𝒆𝒓𝒔 𝒇𝒐𝒓 𝒊𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎.

Way back in 2010 when Instagram first launched, users could easily get follows/likes with every new post. Lucky early adopters hit the jackpot. Today, Instagram has introduced new algorithms that have changed the rules of the game.