Data analytics is important for businesses because it helps them optimize their performance, reduce costs, and make better decisions (Frankenfield, 2023). By analyzing large amounts of data, companies can identify more efficient ways of doing business and store valuable information. Data analytics can also help businesses identify new opportunities and trends, leading to smarter business moves and more efficient operations (SAS, 2023). Additionally, data analytics can help companies analyze customer trends and satisfaction, leading to the development of new and better products and services (Frankenfield, 2023).

Bibliography:

Frankenfield, J. (2023) Data analytics: What it is, how it's used, and 4 basic techniques, Investopedia. Investopedia. Available at: https://www.investopedia.com/terms/d/data-analytics.asp (Accessed: April 19, 2023). 

SAS (2023) Big Data Analytics: What it is and why it matters, SAS. Available at: https://www.sas.com/en_us/insights/analytics/big-data-analytics.html (Accessed: April 19, 2023).